Wednesday, September 04, 2013
Wenis Wednesday - Spaghetti Edition
Wednesday is not just Wenis Wednesday...Wednesday is Prince Spaghetti Day.
Allow me to explain. And thanks to our Thom for enlightening me.
Boston-based "Prince Pasta" is celebrating its 100th anniversary.
Watch this 1969 commercial for "Prince Pasta" which ran for 13 years...
The cry of "Anthony! Anthony!" became as recognizable in American pop culture as "Stella!" in "A Streetcar Named Desire."
"Advertising for the company during the period before the 1950s was mainly done in Italian newspapers since spaghetti and macaroni were considered an ethnic food.
Around 1953, Mr. Pellegrino hired the advertising firm of Jerome O'Leary of Boston where they created the famous slogan "Wednesday is Prince Spaghetti Day." This was an attempt to introduce non-Italians to pasta products. The advertising at this time was done on radio. Prince sponsored "The Stan Freberg Show"; and later did television commercials sponsoring the Sunday Night Movie of the Week. This was a big advancement for Prince. Joseph P. Pellegrino II continued to take an active part in the business in the early 1960s with aggressive advertising and promotions. In 1969, the famous "Anthony" TV commercial was introduced to the public."
Now you know.
What are your Italian food preferences, Bitches?
NOTE: A happy Rosh Hashanah to our 3.5 Jewish readers.You got upstaged by the Italians when Thom sent me the photograph.