Friday, May 26, 2006

Loincloths: The New Japanese Fashion Trend

The Mitsukoshi department store in Tokyo's Ginza district reports a boom in the sale of loincloths.

Known in Japan as fundoshi, these traditional garments went out of fashion decades ago but they’re making a huge comeback.

"They're unconstrained and have got good ventilation, and they're suited for Japan's humid summers," a department store official said.

Many businessmen are buying fundoshi as “power underwear” to wear when they want good results at work.

If you’re short on cash, here’s how to make your own loincloth.


  1. im 1st haa haa

    hmmmm loin clothes not sure they would float my boat are they cotton or silk?

  2. Midget Arse: Various fabrics including cotton and silk. And they're available in tartan, paisley and geometric patterns in a variety of colours. Some are printed with lions or dragons.

  3. Okay, so I don't have a loin....but dang, it just seems so chic.

    I can so picture myself arranging a night of pure unadulterate good fun, with one of those wrapped around my waist.

    I am sure it would make a great conversation starter.

  4. Tee hee. I am giggling like a Japanese schoolgirl.

  5. do they make a loin tablecloth? martha stewart wants to know.
    its a good thang.

  6. you know, I really think I could get into this trend

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